Posts Tagged ‘Sales’

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Publishing articles, whether online or in your local paper, association newsletter, or chamber of commerce website, is a fantastic way to spread the work not only about your book but also about your knowledge on a particular subject.

Let’s quickly examine the power of online articles:

Articles that are made available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click to your website for more information. The articles are posted on blogs, which leads to increased website traffic. The articles are also reprinted in newsletters and on other websites, which provides traffic. It also provides links to your site, which in turn can increase your website ranking with the search engines.

There are literally thousands of article websites.

Here are some of my favorites:

http://www.EzineArticles.com/
http://www.goarticles.com/
http://www.articledashboard.com/
http://www.articlefinders.com/
http://www.articlefinders.com/
http://www.ideamarketers.com/
http://www.articlealley.com/
http://www.articledepot.co.uk/
http://www.certificate.net/
http://www.amazines.com/

The key to publishing articles on these sites is to make sure that you first provide valuable content and that you provide at least one link to your website. Always utilize the signature or bio box at the end of your article.

This is an example of one that I use:

Bob Burnham, Entrepreneur, Consultant and Best Selling Author of:

‘101 Reasons Why You Must Write A Book’

For Your FREE MP3 (Value $97.00)

‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’Go To:How To Write A Book

Note that the anchor text link uses keywords that will help my site to optimize in the search engines.

If your reader likes your article and information it is likely they will click on your link for more information.

The great thing is that you already have a source for all of the content to provide to these websites – your book! Website articles are generally 500 words or so. All you have to do is pull a section from your book on a specific topic, format it for an article, and submit it to the article website. It’s free, it’s uncomplicated, and it drives traffic to your site, which means that it sells books!

On another answer, someone suggested if you want to sell your own ebook, to get your own domain name, get your own site and get an affiliate program, presumably to sell other ebooks. Which affiliate program would really drive sales? Thanks.

Have you included Internet Marketing in your book marketing plan yet? If you don’t start your Internet book marketing plan, you could be this time next year with the same disappointing level of book sales.

Don’t wait join the Information Revolution today; use any of the below marketing ideas to explode your book sales to a new level. Discover the promotional techniques it takes to have an abundance of customers every month.

1. Automate keeping in touch with prospects and clients. Put a subscription form on your website. Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship.

You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

2. Dig for gold in your book customer files. Do you realize your most profitable trail leads to your current and former customers? Most business professionals including authors don’t. They are too busy seeking after new customers that they neglect what they already have.

According to a survey conducted by Fortune magazine it is FIVE times as expensive to get a new customer as it is to sell to an existing customer. Create booklets, reports, courses that you can sell to your existing book customers.

3. Outsource Marketing services. Leverage your time. Use your skills at the highest level; delegate or outsource the task your skills are lowest in. Or if your budget permits, outsource all your periodic mailings, article submissions, telemarketing to set appointments, reminder notes, etc.

4. Expand your marketing collateral. If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5. Make marketing a habit. Marketing must become a habit not an interruption. Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, teleseminars, etc.

So how did your marketing plan rate on a scale of 1-10? Seasoned authors most likely already have their plan in place. Even so, no matter where your experience level is, it’s not too late for you to gain a boost in book sales.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your book sales flow. Start now. Put these tips into practice one by one and break the ebb and flow cycle for good. Give your book a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily in book sales.

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