Posts Tagged ‘Marketing’

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Once upon a time, there was a kingdom ruled by five cool kings who reigned in peace and harmony. The kings, whose names are Salutation, Presentation, Consummation, Perseverance, and Enticement, live in a wilderness filled with wanderers, each one seeking the proverbial pot of gold.

The role of the kings is to guide these wanderers in their quest, because as the visitors get rich, so does the kingdom. The twist is that these monarchs do not live in a fairy-tale, but in a fact-based new book that shows current and would-be information marketers how to launch lucrative businesses on the Internet. So what’s the deal?

The kings’ story, says Robert Skrob, co-author with Bob Regnerus of “The Official Get Rich Guide to Information Marketing on the Internet,” is a parable. “The kingdom is actually a website, and the surrounding wilderness is the cyberspace,” Skrob says. “Every wanderer who passes by is a potential customer, and the kings represent the five steps of the marketing process. Just as they have to work together without getting in each other’s way, an info-marketer has to include all five steps in the marketing campaign, and follow these steps in proper order.”

Thus, King Salutation is the first to greet and welcome visitors to the kingdom. His job description, Skrob explains, is “to make people feel comfortable, and not frighten them away by asking too many questions. And, he doesn’t force the visitors to listen to the kingdom’s entire history, but, rather, describes it with a few choice words.”

Once the visitors ascertain that they have entered the kingdom that is right for them, Salutation helps them over the border and leaves them in the capable hands of his co-king, Presentation, the kingdom’s official tour guide. “He is a masterful speaker, capturing the imagination of his visitors,” Skrob explains.

“He also knows how to point uncertain visitors in the right direction, convincing them they can achieve all their get-rich goals right there in the kingdom. And, he can even motivate the visitors to remain in the kingdom with small gifts and other incentives.” The visitor is then passed on to Consummation, who shows them how to exchange their gold for the objects they seek. He keeps the eager travelers – those who went through two previous kings, as well as those who impatiently scaled the wall to get directly to him – on the right track. “His job is to provide all the information the visitors need to successfully complete their journeys,”

Skrob notes. Perseverance’s job is more laid-back, but very important nonetheless: to follow the visitors who depart from the kingdom without leaving any of their gold behind, making sure they know they’re always welcome back. He keeps in touch with them with frequent messages and “knows how to be persistent without being a nuisance,” Skrob says. The fifth king, Enticement, has the most difficult job of all: he roams the wilderness looking for the specific kind of visitors who are most likely to be lured into the kingdom.

“These people may not know of the kingdom’s existence, so they wander aimlessly looking for someone to show them the way,” Skrob says. “So Enticement hires agents who search for wanderers the king wouldn’t be able to find by himself. These agents send the lost visitors back to the realm of five kings.” This parable, which highlights the importance of a well-structured and focused website that attracts, rather than repels, visitors is featured in the book, released in September 2008 as a sequel to last year’s

“The Official Get Rich Guide to Information Marketing.” “Both books feature profiles of people who became extraordinarily successful on the Internet,” says Skrob, president of the Tallahassee, FL-based Information Marketing Association. “When you use a website to market your product, you can make sales anywhere, at any time, without lifting a finger. There’s no question that, for any info-marketer, Internet is a great way to make lots of money.” And, once info-marketers follow the five kings, they will all live happily ever after.

Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the “Bright Shiny Object Syndrome.”

“When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me.”

And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.

Melanie’s creative approach is featured in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.

Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. “But I began to look for ways to have more fun,” she recalls. “Lifestyle coaching seemed like an interesting field, where I could use my previous experiences.”

However, Melanie realized she couldn’t just plunge head-on into her new career. “I was pretty naïve to think I could just go out and become a coach because I didn’t know how to pull this together,” she says. “I had no clue how to recruit clients.”

That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. “She said it was a waste of space on the Internet because it was not doing anything for me,” Melanie relates.

In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. “The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it comes to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, you’re more likely to get the results you want.”

So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential client’s business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses.

With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. “This way I maximize my conversion of prospects into mentoring clients” she says.

It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last year’s “The Official Get Rich Guide to Information Marketing,” became extraordinarily successful by packaging their expertise and selling it to others. “The development of the Internet has been good for every type of business,” notes Skrob, president of the Tallahassee FL-based Information Marketing Association. “And there has never been a better time to be in the Internet information marketing business because it is responsive to and fueled by the ever-increasing pressure on people’s time.”

The book, out in September 2008, “picks up where the last one ended,” Skrob adds. “The last book taught the big picture business plan; this book shows how to implement that plan on the Internet. If you have an information marketing business now, you can’t afford to miss out on what the Internet has to offer. And if you’re just getting started in information marketing, the Internet will help you make your first sale more quickly and with less risk – just as Melanie did.”

Publishing articles, whether online or in your local paper, association newsletter, or chamber of commerce website, is a fantastic way to spread the work not only about your book but also about your knowledge on a particular subject.

Let’s quickly examine the power of online articles:

Articles that are made available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click to your website for more information. The articles are posted on blogs, which leads to increased website traffic. The articles are also reprinted in newsletters and on other websites, which provides traffic. It also provides links to your site, which in turn can increase your website ranking with the search engines.

There are literally thousands of article websites.

Here are some of my favorites:

http://www.EzineArticles.com/
http://www.goarticles.com/
http://www.articledashboard.com/
http://www.articlefinders.com/
http://www.articlefinders.com/
http://www.ideamarketers.com/
http://www.articlealley.com/
http://www.articledepot.co.uk/
http://www.certificate.net/
http://www.amazines.com/

The key to publishing articles on these sites is to make sure that you first provide valuable content and that you provide at least one link to your website. Always utilize the signature or bio box at the end of your article.

This is an example of one that I use:

Bob Burnham, Entrepreneur, Consultant and Best Selling Author of:

‘101 Reasons Why You Must Write A Book’

For Your FREE MP3 (Value $97.00)

‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’Go To:How To Write A Book

Note that the anchor text link uses keywords that will help my site to optimize in the search engines.

If your reader likes your article and information it is likely they will click on your link for more information.

The great thing is that you already have a source for all of the content to provide to these websites – your book! Website articles are generally 500 words or so. All you have to do is pull a section from your book on a specific topic, format it for an article, and submit it to the article website. It’s free, it’s uncomplicated, and it drives traffic to your site, which means that it sells books!

The first thing you think of when you think of the internet is likely a website and yes, a website is important however there are many other fantastic internet tools and resources that can make internet book marketing a breeze.

Blogs, are a fantastic tool to communicate with your current customers as well as your prospective customers. You can have a formal and authoritative tone to maintain your ‘expert’ credibility and status. You can also take a more conversational tone and develop a more friendly or informal relationship with your customers and readers.

Forums, chat rooms, and social networking Now I am not suggesting that you go and get a My Space page and begin chatting, however many artists and authors do have My Space pages. For help visit www.inside-the-minds-of-winner.com. What I am suggesting is that you take advantage of the forums and interactive websites that cater to your target market. There are forums and online social groups on just about every topic imaginable from hobby trains to gardening, from rock climbing to pet care. Find these groups, register, and mingle. You never know who you might meet and by placing a link to your book’s website in your signature you are connecting with potential customers.

Email, is a powerful tool for an internet book marketer. As you collect email addresses from associates, from your website visitors, and from folks you meet, your list will grow. You can use this list in any number of ways. Many rich authors choose to send their email list a regular email newsletter which informs and also announces any promotions or new products. Others choose to simply contact their list when they have good news, like reaching no. 1 on the Amazon Bestsellers List.

Websites, of course it is important for you to have a website too. A website can, and should, be more than just a brochure type page where people can read about you and or your book. Your website can link to bookstores where people can buy your book. Your website can offer a newsletter subscription. For more details you can login to www.ultimate-internet-marketing-tricks.com. It can promote your book with testimonials and reviews and your website can offer a shopping cart so people can purchase your book right then and there.

The internet has many tools for internet book marketers and we have only scratched the surface. Advertising, links, online magazines the sky is the limit. Get online and get marketing!

Read More On: Internet Book Marketing
Bob started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to keen sense of identifying the hidden opportunities in their businesses.

Have you included Internet Marketing in your book marketing plan yet? If you don’t start your Internet book marketing plan, you could be this time next year with the same disappointing level of book sales.

Don’t wait join the Information Revolution today; use any of the below marketing ideas to explode your book sales to a new level. Discover the promotional techniques it takes to have an abundance of customers every month.

1. Automate keeping in touch with prospects and clients. Put a subscription form on your website. Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship.

You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

2. Dig for gold in your book customer files. Do you realize your most profitable trail leads to your current and former customers? Most business professionals including authors don’t. They are too busy seeking after new customers that they neglect what they already have.

According to a survey conducted by Fortune magazine it is FIVE times as expensive to get a new customer as it is to sell to an existing customer. Create booklets, reports, courses that you can sell to your existing book customers.

3. Outsource Marketing services. Leverage your time. Use your skills at the highest level; delegate or outsource the task your skills are lowest in. Or if your budget permits, outsource all your periodic mailings, article submissions, telemarketing to set appointments, reminder notes, etc.

4. Expand your marketing collateral. If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5. Make marketing a habit. Marketing must become a habit not an interruption. Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, teleseminars, etc.

So how did your marketing plan rate on a scale of 1-10? Seasoned authors most likely already have their plan in place. Even so, no matter where your experience level is, it’s not too late for you to gain a boost in book sales.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your book sales flow. Start now. Put these tips into practice one by one and break the ebb and flow cycle for good. Give your book a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily in book sales.

Marketing consultant, Steve Conlee, teaches how to effectively market & publish your books and files online using YouPublish.com.

Marketing consultant, Steve Conlee, teaches how to leverage market variables to promote books and files online using YouPublish.

I wanted to earn money from Internet business. How to start or any help or Guide book, any thing please tell me.

Learn strategies, tips and techniques on how to market your non-fiction book in this free video guide to self-publishing for first-time authors.