Posts Tagged ‘Internet’

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Secretos Para Hacer Millones En Internet.

Once upon a time, there was a kingdom ruled by five cool kings who reigned in peace and harmony. The kings, whose names are Salutation, Presentation, Consummation, Perseverance, and Enticement, live in a wilderness filled with wanderers, each one seeking the proverbial pot of gold.

The role of the kings is to guide these wanderers in their quest, because as the visitors get rich, so does the kingdom. The twist is that these monarchs do not live in a fairy-tale, but in a fact-based new book that shows current and would-be information marketers how to launch lucrative businesses on the Internet. So what’s the deal?

The kings’ story, says Robert Skrob, co-author with Bob Regnerus of “The Official Get Rich Guide to Information Marketing on the Internet,” is a parable. “The kingdom is actually a website, and the surrounding wilderness is the cyberspace,” Skrob says. “Every wanderer who passes by is a potential customer, and the kings represent the five steps of the marketing process. Just as they have to work together without getting in each other’s way, an info-marketer has to include all five steps in the marketing campaign, and follow these steps in proper order.”

Thus, King Salutation is the first to greet and welcome visitors to the kingdom. His job description, Skrob explains, is “to make people feel comfortable, and not frighten them away by asking too many questions. And, he doesn’t force the visitors to listen to the kingdom’s entire history, but, rather, describes it with a few choice words.”

Once the visitors ascertain that they have entered the kingdom that is right for them, Salutation helps them over the border and leaves them in the capable hands of his co-king, Presentation, the kingdom’s official tour guide. “He is a masterful speaker, capturing the imagination of his visitors,” Skrob explains.

“He also knows how to point uncertain visitors in the right direction, convincing them they can achieve all their get-rich goals right there in the kingdom. And, he can even motivate the visitors to remain in the kingdom with small gifts and other incentives.” The visitor is then passed on to Consummation, who shows them how to exchange their gold for the objects they seek. He keeps the eager travelers – those who went through two previous kings, as well as those who impatiently scaled the wall to get directly to him – on the right track. “His job is to provide all the information the visitors need to successfully complete their journeys,”

Skrob notes. Perseverance’s job is more laid-back, but very important nonetheless: to follow the visitors who depart from the kingdom without leaving any of their gold behind, making sure they know they’re always welcome back. He keeps in touch with them with frequent messages and “knows how to be persistent without being a nuisance,” Skrob says. The fifth king, Enticement, has the most difficult job of all: he roams the wilderness looking for the specific kind of visitors who are most likely to be lured into the kingdom.

“These people may not know of the kingdom’s existence, so they wander aimlessly looking for someone to show them the way,” Skrob says. “So Enticement hires agents who search for wanderers the king wouldn’t be able to find by himself. These agents send the lost visitors back to the realm of five kings.” This parable, which highlights the importance of a well-structured and focused website that attracts, rather than repels, visitors is featured in the book, released in September 2008 as a sequel to last year’s

“The Official Get Rich Guide to Information Marketing.” “Both books feature profiles of people who became extraordinarily successful on the Internet,” says Skrob, president of the Tallahassee, FL-based Information Marketing Association. “When you use a website to market your product, you can make sales anywhere, at any time, without lifting a finger. There’s no question that, for any info-marketer, Internet is a great way to make lots of money.” And, once info-marketers follow the five kings, they will all live happily ever after.

Writing, reselling other author’s ebooks and selling your own ebooks can be extremely lucrative. Writing and selling ebooks have become one of the most profitable work at home businesses on the Internet? Everyone looks for information on the Internet. If you can give them the kind of information they really want, they will be very happy to pay you for your knowledge. Learn from the prosperous about ebook marketing secrets to assure you of success.

There are many different ways to sell millions ebooks. If one of your goals is to become a Millionaire or make a six-figure income online then consider selling ebooks by the quantity. Most people just set a goal of making a million dollars over the Internet and that is good but most plans fall short of making that kind of income because making money is there only goal. When your goal of having your own home internet business that has that kind of success of earning one million dollars with the emphasis on selling a large number of units then your success will be very attainable especially with ebook sales.

The first thing you may want to consider is writing your own ebook and selling it online and having your own home base business. There are plenty of topics on which you can write an ebook, just pick one that you are suited for. Ebooks are not that difficult to write, compile or create and they do not take that long to write one. You can write an ebook in one day. Many ebooks are only about 25 pages. Some ebooks are about 200 pages. Just write about something that you already know. Think about your occupation or the hobbies that you have and you will realize that you are close to an expert on that subject.

If you only have one ebook that you want to sell in order to make a million dollars then you will have to sell one million ebooks making one-dollar profit on each one. This would be one of the hardest ways of selling one million ebooks. If your profit was 2 to 5 dollars on each ebook then you will not have to sell as many to make one million dollars. Selling a million units with only one ebook title may take some years even if is a popular subject and well written that would appeal to a large audience or attract many consumers and customers.

Although it is very possible to sell one million ebooks from just one title in a short period of time, most authors have a few ebooks from many ebooks for sale. Ebooks are a great home base business that will cost you nothing to set up and your selling is all online.

Your chances of selling one million ebooks increase dramatically when you have multiple titles that you are selling at the same time. If you have 30 ebooks that you have written and they are excellent ebooks and appeal to many customers then your goal of selling one million ebooks will increase greatly and much more quickly then selling just one title. Use your imagination and try to conceive of having 100 to 1000 ebook titles that you could sell and how long it would take to sell one million ebooks.

You can sell other author’s ebooks and make a profit off of them, which will get you closer to your goal of selling many ebooks up to one million ebooks, this will save you time on publishing. Obviously the more ebook titles you have the closer you will be to your goal in selling one million ebooks.

Realistically you can have only 25 titles of ebooks that you have written or have purchased reseller rights on and sell one million ebooks in about a year. The key is to select the popular categories on what sells best on the Internet. Then the next thing you will need is to advertise it by using an ebook description that would make all people want to buy your ebook. This would be the best ebook promotion method. I have more information on this subject.

While living in Ukraine, music was Milana Leshinsky’s life. But when she moved to the United States in 1992 and discovered the world of Internet marketing, Milana started singing to a different tune. By launching an Internet-based venture, she reinvented herself as a successful entrepreneur, author, and advisor to life and business coaches.

That is why Milana is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.” Milana’s transition from music to an Internet info-marketer began when she started doing web design for an insurance company and a newspaper. But it was only after Milana was hired by coaches to develop their websites that the budding entrepreneur started to hit high notes.

“At first, I didn’t even know what a ‘coach’ was,” Milana admits. “But after a third time a coach came to me for a website, I took notice and started to investigate this industry.” Milana started a membership site for coaches using all the materials she gathered during her research and her business took off. “One of the clients who hired me to do a website was a coach who asked me to be part of her team,” Milana recalls. “Later, I wrote an e-book, “How to Grow your Coaching Practice on the Internet” and she wrote the foreword for it.

Her partnership gave me a lot of credibility.” Milana’s “doorway into the industry,” however, was a website called Tele-Class.com by the late Thomas Leonard, a key player in the field of personal and business coaching. Milana advertised monthly tele-seminars on this site, eventually creating a membership site and a program called “7Habits of Most Successful Coaches.” “I noticed that successful coaches had products, names for themselves, processes and follow-up sequences,” Milana says.

“So I gathered all of these factors into a program and I coached people who had sites that didn’t generate business. I critiqued the site and worked with the clients to create content to rework it.” Milana had clearly found her niche but, she says, she needed a “breakthrough” to get to the next level of her business. She found it during a mastermind session, “Infopreneur’s Think Tank,” with Sterling Valentine, which led her to telephone based, multi-day events called “tele-summits.” This was the win-win solution not only for Milana, who didn’t like to attend live conferences, but also for her clients, because they had an opportunity to participate in training programs without having to spend time and money to travel.

“With Sterling, I created a global event for coaches,” Milana says. “Before, the word ‘tele-summit’ didn’t even exist, so that was my big break.” How big? Milana’s first eight-day tele-summit netted $60,000 – with more to come. “That was huge for me, but the chain reaction happened afterwards,” she reports. However, that chain reaction resulted in Milana’s site being flooded with too many products, so it was hard to market. In fact, websites cluttered with too many graphics and too much useless information are counterproductive, Skrob notes.

“The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets overwhelming, people often respond by making no decision at all.” So Milana hired a consultant who suggested folding all her products into one – a home study course called Coaching Millions, based on her book, “Coaching Millions Business Building System.” The other part of Milana’s venture is her “Coaching Business Mastery,” which includes a home study course and an implementation program. A streamlined landing or opt-in page was essential to Milana’s continued success.

“These pages are the best way to welcome potential customers to your website, and they allow you to establish the right type of relationship with your visitors,” Skrob says. “An effective, well-written landing page builds trust and establishes your credibility. The more visitors you convince to opt in, the more sales you’ll make.”

Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the “Bright Shiny Object Syndrome.”

“When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me.”

And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.

Melanie’s creative approach is featured in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.

Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. “But I began to look for ways to have more fun,” she recalls. “Lifestyle coaching seemed like an interesting field, where I could use my previous experiences.”

However, Melanie realized she couldn’t just plunge head-on into her new career. “I was pretty naïve to think I could just go out and become a coach because I didn’t know how to pull this together,” she says. “I had no clue how to recruit clients.”

That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. “She said it was a waste of space on the Internet because it was not doing anything for me,” Melanie relates.

In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. “The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it comes to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, you’re more likely to get the results you want.”

So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential client’s business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses.

With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. “This way I maximize my conversion of prospects into mentoring clients” she says.

It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last year’s “The Official Get Rich Guide to Information Marketing,” became extraordinarily successful by packaging their expertise and selling it to others. “The development of the Internet has been good for every type of business,” notes Skrob, president of the Tallahassee FL-based Information Marketing Association. “And there has never been a better time to be in the Internet information marketing business because it is responsive to and fueled by the ever-increasing pressure on people’s time.”

The book, out in September 2008, “picks up where the last one ended,” Skrob adds. “The last book taught the big picture business plan; this book shows how to implement that plan on the Internet. If you have an information marketing business now, you can’t afford to miss out on what the Internet has to offer. And if you’re just getting started in information marketing, the Internet will help you make your first sale more quickly and with less risk – just as Melanie did.”

Publishing articles, whether online or in your local paper, association newsletter, or chamber of commerce website, is a fantastic way to spread the work not only about your book but also about your knowledge on a particular subject.

Let’s quickly examine the power of online articles:

Articles that are made available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click to your website for more information. The articles are posted on blogs, which leads to increased website traffic. The articles are also reprinted in newsletters and on other websites, which provides traffic. It also provides links to your site, which in turn can increase your website ranking with the search engines.

There are literally thousands of article websites.

Here are some of my favorites:

http://www.EzineArticles.com/
http://www.goarticles.com/
http://www.articledashboard.com/
http://www.articlefinders.com/
http://www.articlefinders.com/
http://www.ideamarketers.com/
http://www.articlealley.com/
http://www.articledepot.co.uk/
http://www.certificate.net/
http://www.amazines.com/

The key to publishing articles on these sites is to make sure that you first provide valuable content and that you provide at least one link to your website. Always utilize the signature or bio box at the end of your article.

This is an example of one that I use:

Bob Burnham, Entrepreneur, Consultant and Best Selling Author of:

‘101 Reasons Why You Must Write A Book’

For Your FREE MP3 (Value $97.00)

‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’Go To:How To Write A Book

Note that the anchor text link uses keywords that will help my site to optimize in the search engines.

If your reader likes your article and information it is likely they will click on your link for more information.

The great thing is that you already have a source for all of the content to provide to these websites – your book! Website articles are generally 500 words or so. All you have to do is pull a section from your book on a specific topic, format it for an article, and submit it to the article website. It’s free, it’s uncomplicated, and it drives traffic to your site, which means that it sells books!

The first thing you think of when you think of the internet is likely a website and yes, a website is important however there are many other fantastic internet tools and resources that can make internet book marketing a breeze.

Blogs, are a fantastic tool to communicate with your current customers as well as your prospective customers. You can have a formal and authoritative tone to maintain your ‘expert’ credibility and status. You can also take a more conversational tone and develop a more friendly or informal relationship with your customers and readers.

Forums, chat rooms, and social networking Now I am not suggesting that you go and get a My Space page and begin chatting, however many artists and authors do have My Space pages. For help visit www.inside-the-minds-of-winner.com. What I am suggesting is that you take advantage of the forums and interactive websites that cater to your target market. There are forums and online social groups on just about every topic imaginable from hobby trains to gardening, from rock climbing to pet care. Find these groups, register, and mingle. You never know who you might meet and by placing a link to your book’s website in your signature you are connecting with potential customers.

Email, is a powerful tool for an internet book marketer. As you collect email addresses from associates, from your website visitors, and from folks you meet, your list will grow. You can use this list in any number of ways. Many rich authors choose to send their email list a regular email newsletter which informs and also announces any promotions or new products. Others choose to simply contact their list when they have good news, like reaching no. 1 on the Amazon Bestsellers List.

Websites, of course it is important for you to have a website too. A website can, and should, be more than just a brochure type page where people can read about you and or your book. Your website can link to bookstores where people can buy your book. Your website can offer a newsletter subscription. For more details you can login to www.ultimate-internet-marketing-tricks.com. It can promote your book with testimonials and reviews and your website can offer a shopping cart so people can purchase your book right then and there.

The internet has many tools for internet book marketers and we have only scratched the surface. Advertising, links, online magazines the sky is the limit. Get online and get marketing!

Read More On: Internet Book Marketing
Bob started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to keen sense of identifying the hidden opportunities in their businesses.

Have you included Internet Marketing in your book marketing plan yet? If you don’t start your Internet book marketing plan, you could be this time next year with the same disappointing level of book sales.

Don’t wait join the Information Revolution today; use any of the below marketing ideas to explode your book sales to a new level. Discover the promotional techniques it takes to have an abundance of customers every month.

1. Automate keeping in touch with prospects and clients. Put a subscription form on your website. Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship.

You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

2. Dig for gold in your book customer files. Do you realize your most profitable trail leads to your current and former customers? Most business professionals including authors don’t. They are too busy seeking after new customers that they neglect what they already have.

According to a survey conducted by Fortune magazine it is FIVE times as expensive to get a new customer as it is to sell to an existing customer. Create booklets, reports, courses that you can sell to your existing book customers.

3. Outsource Marketing services. Leverage your time. Use your skills at the highest level; delegate or outsource the task your skills are lowest in. Or if your budget permits, outsource all your periodic mailings, article submissions, telemarketing to set appointments, reminder notes, etc.

4. Expand your marketing collateral. If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5. Make marketing a habit. Marketing must become a habit not an interruption. Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, teleseminars, etc.

So how did your marketing plan rate on a scale of 1-10? Seasoned authors most likely already have their plan in place. Even so, no matter where your experience level is, it’s not too late for you to gain a boost in book sales.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your book sales flow. Start now. Put these tips into practice one by one and break the ebb and flow cycle for good. Give your book a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily in book sales.

Looking for internet book marketing tools that are practically hands free? Add these three tools to your arsenal and you’ll be certain to sell your book.

Internet Book Marketing Tool # 1 Website Marketing

Possibly the most critical tool for a self published author is your website. A well optimized web site, meaning that people searching for your information can find it quickly and easily via the search engines like Google or Yahoo, means targeted traffic and customers are led directly to your book.

A well written landing page that captures email addresses and sells your information can sell thousands of books. Add a few pages of free content that provide immediate benefit to your reader and credibility to your status as an author and you’re well on your way to becoming a ‘profitable’ self published author.

As a self published author, your website can offer a variety of pages to their visitor including:

• Ezine/newsletter subscription

• Free Articles and/or short stories

• Bio

• Sales page

• Links to stores

• Shopping cart to purchase directly from the website

• List of appearances/promotions

Internet Book Marketing Tool # 2 Ezine Marketing Magic

Ezine marketing is not only a great way to build your opt in list, it is a fantastic tool to sell your book, your information products, and any affiliate products that you choose to endorse. Additionally, it provides you with a constant means of communication to your target market and the ability to provide them with quality information that will benefit their lives. The time saving aspect of this tool is that you don’t have to struggle to come up with content. You’ve already written your book. Pull one or two useful paragraphs from your book, round it out, and you have an ezine article!

In addition to publishing your own ezine you can contribute to other relevant ezines, just make sure that you provide a link back to your own website and product line. You can also purchase inexpensive ad space in relevant ezines to market your book. For example, if your book is a small business book, you can purchase ad space in other small business newsletters and link directly to your website.

Internet Book Marketing Tool # 3 Rave Reviews

Reviews are the proof to others that your book is worth the money it costs. Reviews can be used in your publicity package, in your press release, on your book’s back cover, on your website, and even on your business card. They are a valuable and economic expert marketing tool. Visit our website or click on the following link to learn more about secrets to getting rave reviews.

Internet book marketing doesn’t have to be an all consuming struggle. It’s true that the more time you spend marketing your book, the more you’re going to sell. But why not use a few tried and true marketing tools that drive traffic and sales to your book with little or no work from you?

Marketing consultant, Steve Conlee, teaches how to effectively market & publish your books and files online using YouPublish.com.