Posts Tagged ‘Book’

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Publishing articles, whether online or in your local paper, association newsletter, or chamber of commerce website, is a fantastic way to spread the work not only about your book but also about your knowledge on a particular subject.

Let’s quickly examine the power of online articles:

Articles that are made available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click to your website for more information. The articles are posted on blogs, which leads to increased website traffic. The articles are also reprinted in newsletters and on other websites, which provides traffic. It also provides links to your site, which in turn can increase your website ranking with the search engines.

There are literally thousands of article websites.

Here are some of my favorites:

http://www.EzineArticles.com/
http://www.goarticles.com/
http://www.articledashboard.com/
http://www.articlefinders.com/
http://www.articlefinders.com/
http://www.ideamarketers.com/
http://www.articlealley.com/
http://www.articledepot.co.uk/
http://www.certificate.net/
http://www.amazines.com/

The key to publishing articles on these sites is to make sure that you first provide valuable content and that you provide at least one link to your website. Always utilize the signature or bio box at the end of your article.

This is an example of one that I use:

Bob Burnham, Entrepreneur, Consultant and Best Selling Author of:

‘101 Reasons Why You Must Write A Book’

For Your FREE MP3 (Value $97.00)

‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’Go To:How To Write A Book

Note that the anchor text link uses keywords that will help my site to optimize in the search engines.

If your reader likes your article and information it is likely they will click on your link for more information.

The great thing is that you already have a source for all of the content to provide to these websites – your book! Website articles are generally 500 words or so. All you have to do is pull a section from your book on a specific topic, format it for an article, and submit it to the article website. It’s free, it’s uncomplicated, and it drives traffic to your site, which means that it sells books!

The first thing you think of when you think of the internet is likely a website and yes, a website is important however there are many other fantastic internet tools and resources that can make internet book marketing a breeze.

Blogs, are a fantastic tool to communicate with your current customers as well as your prospective customers. You can have a formal and authoritative tone to maintain your ‘expert’ credibility and status. You can also take a more conversational tone and develop a more friendly or informal relationship with your customers and readers.

Forums, chat rooms, and social networking Now I am not suggesting that you go and get a My Space page and begin chatting, however many artists and authors do have My Space pages. For help visit www.inside-the-minds-of-winner.com. What I am suggesting is that you take advantage of the forums and interactive websites that cater to your target market. There are forums and online social groups on just about every topic imaginable from hobby trains to gardening, from rock climbing to pet care. Find these groups, register, and mingle. You never know who you might meet and by placing a link to your book’s website in your signature you are connecting with potential customers.

Email, is a powerful tool for an internet book marketer. As you collect email addresses from associates, from your website visitors, and from folks you meet, your list will grow. You can use this list in any number of ways. Many rich authors choose to send their email list a regular email newsletter which informs and also announces any promotions or new products. Others choose to simply contact their list when they have good news, like reaching no. 1 on the Amazon Bestsellers List.

Websites, of course it is important for you to have a website too. A website can, and should, be more than just a brochure type page where people can read about you and or your book. Your website can link to bookstores where people can buy your book. Your website can offer a newsletter subscription. For more details you can login to www.ultimate-internet-marketing-tricks.com. It can promote your book with testimonials and reviews and your website can offer a shopping cart so people can purchase your book right then and there.

The internet has many tools for internet book marketers and we have only scratched the surface. Advertising, links, online magazines the sky is the limit. Get online and get marketing!

Read More On: Internet Book Marketing
Bob started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to keen sense of identifying the hidden opportunities in their businesses.

Have you included Internet Marketing in your book marketing plan yet? If you don’t start your Internet book marketing plan, you could be this time next year with the same disappointing level of book sales.

Don’t wait join the Information Revolution today; use any of the below marketing ideas to explode your book sales to a new level. Discover the promotional techniques it takes to have an abundance of customers every month.

1. Automate keeping in touch with prospects and clients. Put a subscription form on your website. Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship.

You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

2. Dig for gold in your book customer files. Do you realize your most profitable trail leads to your current and former customers? Most business professionals including authors don’t. They are too busy seeking after new customers that they neglect what they already have.

According to a survey conducted by Fortune magazine it is FIVE times as expensive to get a new customer as it is to sell to an existing customer. Create booklets, reports, courses that you can sell to your existing book customers.

3. Outsource Marketing services. Leverage your time. Use your skills at the highest level; delegate or outsource the task your skills are lowest in. Or if your budget permits, outsource all your periodic mailings, article submissions, telemarketing to set appointments, reminder notes, etc.

4. Expand your marketing collateral. If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5. Make marketing a habit. Marketing must become a habit not an interruption. Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, teleseminars, etc.

So how did your marketing plan rate on a scale of 1-10? Seasoned authors most likely already have their plan in place. Even so, no matter where your experience level is, it’s not too late for you to gain a boost in book sales.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your book sales flow. Start now. Put these tips into practice one by one and break the ebb and flow cycle for good. Give your book a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily in book sales.

Looking for internet book marketing tools that are practically hands free? Add these three tools to your arsenal and you’ll be certain to sell your book.

Internet Book Marketing Tool # 1 Website Marketing

Possibly the most critical tool for a self published author is your website. A well optimized web site, meaning that people searching for your information can find it quickly and easily via the search engines like Google or Yahoo, means targeted traffic and customers are led directly to your book.

A well written landing page that captures email addresses and sells your information can sell thousands of books. Add a few pages of free content that provide immediate benefit to your reader and credibility to your status as an author and you’re well on your way to becoming a ‘profitable’ self published author.

As a self published author, your website can offer a variety of pages to their visitor including:

• Ezine/newsletter subscription

• Free Articles and/or short stories

• Bio

• Sales page

• Links to stores

• Shopping cart to purchase directly from the website

• List of appearances/promotions

Internet Book Marketing Tool # 2 Ezine Marketing Magic

Ezine marketing is not only a great way to build your opt in list, it is a fantastic tool to sell your book, your information products, and any affiliate products that you choose to endorse. Additionally, it provides you with a constant means of communication to your target market and the ability to provide them with quality information that will benefit their lives. The time saving aspect of this tool is that you don’t have to struggle to come up with content. You’ve already written your book. Pull one or two useful paragraphs from your book, round it out, and you have an ezine article!

In addition to publishing your own ezine you can contribute to other relevant ezines, just make sure that you provide a link back to your own website and product line. You can also purchase inexpensive ad space in relevant ezines to market your book. For example, if your book is a small business book, you can purchase ad space in other small business newsletters and link directly to your website.

Internet Book Marketing Tool # 3 Rave Reviews

Reviews are the proof to others that your book is worth the money it costs. Reviews can be used in your publicity package, in your press release, on your book’s back cover, on your website, and even on your business card. They are a valuable and economic expert marketing tool. Visit our website or click on the following link to learn more about secrets to getting rave reviews.

Internet book marketing doesn’t have to be an all consuming struggle. It’s true that the more time you spend marketing your book, the more you’re going to sell. But why not use a few tried and true marketing tools that drive traffic and sales to your book with little or no work from you?

Marketing consultant, Steve Conlee, teaches how to effectively market & publish your books and files online using YouPublish.com.

Marketing consultant, Steve Conlee, teaches how to leverage market variables to promote books and files online using YouPublish.

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